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When Frieze magazine held its first art fair back in 2003, it solidified what had been happening on London’s contemporary art scene for the last decade. The city was buzzing, attracting people from around the world, but until Frieze, there had been no single location to bring them all together.
After the arrival of the YBAs in the late 1980s, galleries like White Cube, Sadie Coles HQ and Victoria Miro were on the ascendency, but a central meeting point was needed that could match the verve of what was happening in the galleries. ‘Right from the