Shop of the month
Penny Morrison, 9, Langton Street, SW10
THERE’S a cross-hatched slice of SW10 where the Victorian roads are in unusual, apple-pie order. Lollipop bay trees whish; London stock brick gleams. Penny Morrison’s homeware shop, its window given over to winsome floral tablecloths and lengths of fabric inspired by medieval English embroidery, is the design polestar of the neighbourhood. ‘The showroom feels more like a Chelsea townhouse than a commercial showroom,’ says Mrs Morrison. ‘I felt it would lend itself better to displaying our products in this way.’
The shop is a back-pocket resource for in-the-know customers, as well as trade clientele (professional designers shopping for their clients) and people working on interior-design plans with Mrs Morrison. ‘We love having a few one-off or limited-edition items in our Chelsea showroom, such as our sari-silk scalloped lampshades, that you can’t buy on our website,’ says Mrs Morrison. The lampshades and bases are the most popular products on the shop floor, arranged next to tasselled cushions covered in ticking stripes and thick bars of honey and chamomile soap. The current bestseller? ‘We released a new collection of striped inlay lamps in the summer
