NZ Marketing

‘Brain drain’ returns to marketing sector

“Steady.” That’s how Annie McCulloch and Carolyn (Caro) Armstrong of “Steady.” Gather Creative Recruitment describe the recruitment market for the creative sector: while it’s not as buoyant as previous it continues to be steady, with neither a huge number of roles nor candidates available overall. One trend immediately jumps out when you talk to them.

“Obviously Covid had a big impact,” Caro says. “The minute the border opened, there was a flurry of people who left. With the recent changes to visa conditions in the UK, this will likely continue. I had a client this morning tell me two of their staff have resigned, to move to Australia, so it is very much still the case.”

This trend is having a significant impact particularly on intermediate-level roles, making it more of challenge to find the ideal candidate. Caro says: “We’re working with our clients closely

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