There has been a rapid increase in multinational businesses wanting to accelerate progress and deliver their global sustainability ambitions by turning their attention to the translation of their global corporate sustainability strategies into local market strategies and plans. It's a logical next step for many global companies — but it's not an easy task.
Irrespective of the company size, structure or culture, we are noticing many similar challenges and questions arising around how to do this. More specifically, how to meet the needs of local markets whilst still moving the global brand in one unified direction and how to manage a global strategy roll-out across markets at different stages of maturity. And the questions concerning the role of sustainability in local markets are not just coming from the global sustainability teams but from local market activist employees and marketeers who understand that
