The Atlantic

The Future of AI Is GOMA

Four companies are taking over everything.
Source: Illustration by Tyler Comrie

Just about everything you do on the internet is filtered through a handful of tech companies. Google is synonymous with search, Amazon with shopping; much of that happens on phones made by Apple. You might not always know when you’re interacting with the tech giants. Google and Meta alone capture something like half of online ad revenue in the United States. Movies, music, workplace software, and government benefits are all hosted on Big Tech’s data servers.

Big Tech’s stranglehold has lasted for so long that, even with recent antitrust and exposés, it’s difficult to imagine a world in which these companies are not so dominant. But the craze over generative AI is raising that very possibility. OpenAI, a start-up with only a is still making fools of trillion-dollar rivals. In an age when AI promises to transform everything, new companies are hurtling forward, and some of the behemoths are struggling to keep up. “We’re at one of these moments that could be a succession moment” for the tech industry, Tim Wu, the Biden administration’s antitrust and tech policy, told me.

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