Naji Boulos, Chairman of IAA-Lebanon
he International Association of Advertisers (IAA)-Lebanon Chapter has elected as Chairman. Boulos, founder of Jicébé Creative and Innovative Consultancy, said: “We will launch new activities with the support of all members and the Young Professionals chapter.” He said that the advertising sector is facing challenges. He estimates that ad spending have doubled last year to over $20 million but
