IN INDIA’S BUSTLING streets, where the cacophony of daily life mingles with the purr of high-performance engines, a subtle revolution is underway in the realm of luxury automobiles. Gone are the days when opulence was measured solely in chrome and bling; today, the discerning Indian customer is seeking something deeper, something more profound: quiet luxury.
Simply put, it’s the idea that true luxury does not need to shout; it speaks softly through quality, craftsmanship, and the overall experience it offers. But are carmakers ready to keep pace with the changing tastes of the customer?
Carmakers see quiet luxury as a concept that redefines opulence as understated, sophisticated, and deeply experiential. Unlike the ostentatious displays of