Business Today

Tailored to Perfection

IT IS ONE OF LIFE’S little ironies; the men who would look good in designer suits usually can’t afford them. In the 1980s, modern Italian design stormed America, led by Richard Gere’s debonair appearance in Giorgio Armani’s suits in the film American Gigolo. The allure of Armani attracted hordes of well-heeled men to his stores, but unfortunately, they soon realised that they could never look quite as good in those suits as Gere did.

Whenever we see photographs or videos of designer suits, they are usually worn by toned movie stars or by professional models.

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