Beijing Review

THE NEXT LEVEL

The Sixth China International Import Expo (CIIE) took place in Shanghai from November 5 to 10.

Launched in 2018, the annual event was born out of an idea developed by Chinese President Xi Jinping to connect global manufacturers, brands and producers with Chinese companies looking to buy their products, promote dialogue on trade, and address concerns about China’s global trade surpluses and questions about market access for foreign companies.

The CIIE is unique in that it is the world’s first import-focused expo, while most trade expos in China, and around the world, focus on the host country’s manufacturing and export sectors.

One goal of the CIIE is to ensure that Chinese businesses can connect with the leaders

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