This time it should happen. General Motors’ American luxury brand Cadillac will return to Australia – 15 years after the global financial crisis prompted a last-minute bail-out of a planned local launch.
The Cadillac Lyriq large electric SUV will spearhead the brand’s global expansion, which will include Australia and New Zealand from late 2024, along with Japan, the UK, and parts of Europe.
Cadillac plans to be an all-electric brand by the end of this decade, with the reduced complexity of EV production making it easier for cars to be built in both left- and right-hand drive configurations.
GM will split its sales operations set-up in Australia, with Cadillac established as a separate, EV-only brand while ICE models sit under the GM SpecialtyVehicles (GMSV) banner that was introduced in 2020 following the demise of Holden.
GMSV recently announced the V8-powered GMCYukon Denali large SUV would join the Chevrolet Silverado full-size pick-up and Corvette sports car ranges.
While theYukon will join the Silverado as a model converted to right-hand drive