ECB boss admits challenges remain for cricket despite one million children playing it in 2023
by Jim van Wijk
Nov 28, 2023
3 minutes
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Making cricket the most inclusive sport in the country and breaking down barriers to access will continue to present tough challenges for the England and Wales Cricket Board, according to chief executive Richard Gould.
The ECB’s Impact of Cricket Report, published on Tuesday, was produced alongside The Sports Consultancy (TSC), which assessed the governing body’s projects, programmes and data from recent years as well as the impacts they deliver.
As well as demonstrating how cricket keeps people fit and healthy alongside supporting their mental wellbeing, being
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