Commentary: Just ask Taylor Swift: Data make the case for movie theaters versus streaming
by Jehoshua Eliashberg, Charles B. Weinberg and Berend Wierenga, Los Angeles Times
Dec 02, 2023
3 minutes
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The rise of streaming platforms has forced Hollywood to question everything — and the uncertainty grows more urgent now that the strikes are over and film projects are resuming. Recent research points toward some answers.
We studied IMDb user review data from the two years leading up to the COVID-19 pandemic and found that for 86% of major nationally released movies, people generally enjoyed watching the film in a theater more than they would have at home. , conducted with our
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