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    Brunch, beach, wine, repeat. How to do Santa Barbara right

    by Jessica Roy, Los Angeles Times Dec 04, 2023 8 minutes
    Chad's Cafe is a hopping brunch and lunch spot with good food and even better views of Stearns Wharf and the beach just across the street.

    It seems like everyone spent their summer vacation in Italy this year. Call it “The White Lotus” effect, lumped in with pent-up travel demand. Like all vacation destinations that go viral on TikTok, once too many American tourists get there, it’s not fun or cool anymore.

    But great news for those of us whose passports didn’t process in time or couldn’t shell out for the plane ticket: You can get a taste of the Mediterranean without having to do battle with the LAX Tom Bradley International terminal. Yes, I’m talking about Santa Barbara, also known as the American Riviera. Scarcely 90 minutes from L.A., it’s the ideal destination for a relaxing weekend trip.

    Santa Barbara is a daytime place: unless you venture close to the undergrad-friendly spots near UCSB, you won’t find much open after 9 p.m. But that’s fine. It just means you need to spend more time out and about during the day, in the glorious sunshine.

    And there’s lots to do. The grueling order of business upon your arrival must include wine tasting, great food and beach time. You’re going to have a lot on your plate, metaphorically and literally. To save you some time, we’ve rounded up the best things to do and spots to visit to get the most from your weekend trip, presented here in a three-day weekend agenda.

    Here’s our guide to the ultimate weekend in Santa Barbara.

    Stop for tacos on your way into town

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