For centuries, fashion operated as a top-down system. The concept of “fashion” as we now know it Big-Banged into being when Marie Antoinette appointed her dressmaker Rose Bertin as “Minister of Fashion” at the court of Louis XVI. Whatever Marie Antoinette wore (she was the original KOL!) trickled down as fashion trends through the aristocrats, then to the tradespeople, and the masses – cake, crumb and pink wig powder. She was known to have whims.
This pyramid model of fashion remained intact over the centuries, varying but slightly up to recent times: What generations of people wore was dictated by just a mere handful of queen bee designers and editors, no questions asked. However, this elitist hierarchy