Every author wants to do right by their book. They want to give their book the best chance to be seen and sold. Desire and action, however, are two very different prospects. When it comes to book marketing, authors shy away. Why?
Three reasons:
1. It’s too soon!
2. It’s intimidating!
3. It’s scary!
If authors can take the leap from writer to book marketer, their book sales will soar, their publishers will be thrilled, and their coffers will overflow. Specific ideas and strategies to promote and market books can be found in other resources. This article focuses on changing the author’s mindset. Let’s take the reasons why authors resist book marketing one by one and offer ways to overcome the resistance.
