SINCE APPLE FIRST launched the iPad in 2010, it has been a device in the middle of an identity crisis. Is it essentially a jumbo-sized phone? Or is it a computer? Or is it something new entirely?
This might sound like a silly nerd debate—a modern equivalent to “Is a Jaffa Cake a cake or a biscuit?”, or “Is Die Hard a Christmas film?”—but it’s an important question for both Apple and people who use their products.
Why? Because the purpose tells the designers what they should
