While many forward-thinking businesses will have been preparing for this significant change for a while now, for others the final demise of third-party cookies will serve as a wake-up call.
Third-party cookies are small text files used to identify a user’s computer and monitoring their online activity across websites. These cookies are not set by the website the user is currently visiting, but by external websites. Their usefulness lies in cross-site tracking, retargeting, and delivering personalised advertisements to users based on their past online interactions and browsing history.
In the not-too-distant future, the effectivenesstracking and targeted advertising.
