From humble beginnings as the platform which rose to fame during a worldwide pandemic, TikTok has continued to break the mould of what a social media channel should look like. The platform has welcomed a new era of marketing, described by TikTok and TBWA in a recent joint white paper called ‘Storytelling in the Next Creative Renaissance’.
This ‘next creative renaissance’ marks a new age of creativity and innovation in advertising. Social media and the scope and pace it delivers to brands can sometimes feel hard to keep up with – which is why TBWA’s partnership with TikTok is so important. The platform
