Evening Standard

Meet Slew, fashion's favourite rapper and face of Burberry: ‘I’m not going back to work in a job now. No way’

Source: Burberry by Tyrone Lebon

2024 is looking shiny for Slew, the 27-year-old model-turned-rapper who tied up this year in Burberry check-print. 

The amiable Jack the Lad boasts pillowy lips and carved cheekbones, and is careful to withhold his birth name “because I want everything to lead to the music.” He has just over 7,000 followers on Instagram and nearly 3,000 on TikTok, decidedly humble in an age where interest is piqued by hundreds of thousands (if not millions).

And yet, Slew made an unlikely splash in becoming faces of ’s Spring 2024 campaign. The pictures are plastered across London, and will be rolled out across all regions on January 1.

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