GILBERT, Ariz. — Motorwerks Marketing might not be a name a lot of folks in the collector car hobby are familiar with. In a way, that's the way company founder and CEO Darin Roberg likes it.
Being discreet and unassuming can be a big asset in the world of high-end collector cars, and Roberg's company works with some serious high-rollers who don't invite unneccessary publicity. Roberg figured that out during his days working for Russo and Steele Auctions, and today he is running a thriving advertising/marketing/consulting business than helps him combine his business aspirations and passion for cars.
Old Cars recently caught up with Roberg for a "10 Questions with ..." interview.
Q. Old Cars: How and when did Motorwerks Marketing get started?
A. Motorwerks was founded in late 2017, shortly after I had left my role as marketing and media VP at Russo and Steele Collector Automobile Auctions. I almost hate to say it, but it wasn't really like a planned type of situation. I had taken a month or so off after Russo and just kind of rolled out of bed one morning and started putting everything together. We created the website and we launched a
