WH Smith faces ridicule after rebrand likened to NHS logo
by Maryam Zakir-Hussain
Dec 28, 2023
2 minutes
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WH Smith has been ridiculed after customers likened the company’s trial rebrand to the NHS logo.
The newsagent chain’s sign now reads “WHS” instead of WH Smith in 10 shops in England.
Customers have taken to to air their objections to , with one writing on
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