While Apple may be keen to avoid “artificial intelligence” in its marketing materials, there’s no denying the company’s pursuits in machine learning are driving its technology in new directions. Rumors are now rife that AI will play a significant role in iOS 18, scheduled to release in 2024, so let’s look at Apple’s AI efforts and speculate on what could come next.
SIRI IMPROVEMENTS ARE COMING
Introduced to the world as a voice assistant, Siri has grown to be much more than that. Siri Intelligence now influences everything from calendar scheduling to app suggestions by serving as a catch-all term for various machine learning algorithms. Siri is on