Despite the tremendous therapeutic promise of cannabidiol (CBD), some users who try it report they don’t feel its effects. Why could that be the case?
“A huge challenge this industry faces is dosing and quality of products” John McDonagh noted. He is the CEO and President of NextEvo Naturals, a leading premium supplement brand focused on revolutionizing the delivery of nutritional compounds. “Someone could be taking a 15 milligram CBD oil tincture and getting very little of that into their body. By underdosing you’re not going to get the full benefits CBD has to offer,” McDonagh continued.
How can consumers be sure they’re getting the full benefits of CBD? One approach industry experts are targeting is improving CBD bio availability rates. Bioavailability refers to the rate at which compounds are absorbed by the body.
Many consumers are most familiar with conventional, oil-based CBD products. But — surprise, surprise! — conventional CBD formulations may not be the most bioavailable form of CBD available. Gerry McNally, Ph.D., Head of Research and Development at NextEvo, explained that THC and CBD are fat-soluble substances.
“When we say ‘conventional CBD products’, we’re usually referring to products like oil-based tinctures and soft gels. These products are an easy
