Beat / Hi Sina, cool that you‘re here! Many of my fellow musicians swear by social media, especially Facebook, buying followers for their fan pages and regularly boosting posts to generate more reach. What do you think of it? How sustainable are these investments?
/ Crazy, is this really still being done? I have a really unsatisfactory answer: “it depends”. I don‘t think we need to talk about the fact that purchased fans don‘t really lead to me having more people who really celebrate what I do. It really depends on the objective of the fan page: If I‘m in an industry in which collaborations or, for example, sponsorships are more likely to come about with those artists whose profiles look super successful at first glance, but
