College Football’s Super PACs Produced This Championship Game
New rules let student-athletes accept endorsement deals, but big-name schools are exploiting the reforms.
Fan support is a big reason the University of Washington Huskies and the University of Michigan Wolverines will play in college football’s championship game tomorrow night in Houston. That support isn’t just emotional; it’s also financial.
For decades, college athletes received only scholarships as compensation, until legal changes forced the NCAA to let them profit from their own name, image, and likeness. The new NIL era allows individual athletes to accept endorsement deals. But at colleges and universities all around the country, something else has
