Evening Standard

Lana Del Rey for SKIMS: the star fronts Kim Kardashian's latest Valentine's campaign

Source: Nadia Lee Cohen

Once you've made "Everyone wears SKIMS" your tagline there's a reputation of ubiquity to uphold, and the latest celebrity to do the honours for Kim Kardashian is pop icon Lana Del Rey.

In compositions that look straight out of a Del Rey music video, she stars as the face and body of the shapewear brand's latest Valentine's collection. They were shot by Brit photographer Nadia Lee Cohen, who is the same name behind 's self-featuring viral '60s apres ski campaign.

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