Mouthwash, teabags and sausages latest examples of ‘shrinkflation’ – Which?
by Josie Clarke
Jan 20, 2024
3 minutes
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Shrinking mouthwash bottles, fewer teabags and sausages with less pork are among downsized and downgraded supermarket products as manufacturers and retailers cut costs, a watchdog has found.
Which? found that Listerine Fresh Burst mouthwash shrank from 600ml to 500ml but went up in price by 52p at Tesco, meaning shoppers paid 21% more for 17% less – or an increase to the unit price per 100ml of 46%.
The Tasty Decaf Pyramid tea bags went from containing 180 teabags to just 140 at a
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