The truth behind what is really shrinking in your shopping basket
Feel like everything in the supermarket is getting smaller? Getting through those packets of biscuits quicker than you used to? Turns out you are not the only one.
A watchdog has found that products ranging from mouthwash to teabags are being downsized and downgraded as manufacturers and retailers cut costs.
Which? found that over three quarters of people (77%) have noticed “shrinkflation”, and 36% had noticed “skimpflation”.
