Voices: Why all the fuss over this ‘shocking’ Moana bikini ad?
When Australian swimwear brand Moana posted an image of male model Jake Young in one of its swimsuits, they were hit with an irritatingly unsurprising backlash.
Commenters criticised the brand for what they saw as “unconventional” (read: queer) and “woke” (read: progressive) marketing.
The sort of pile-on that followed is – unfortunately – to be expected, these days. However, Moana and Jake have stood strong in the face of insults and anti-trans dog-whistles, with the brand doubling down with the comment: “If Jake in our bikini upsets you that much we feel as though this may be a you problem.”
I, for one, love the
