Best anti-wrinkle patches to shop in 2024, from Frownies to 111SKIN
Masks have gone mainstream. Face masks have seen a huge rise in popularity in the last 15 years – and that shows no signs of wavering. The sheet mask selfie is a status symbol, whether you’re posting from your sofa on a Sunday night or at 31,000 feet aboard a plane.
The humble face mask has become so ubiquitous that your fellow passengers will likely not even bat an eyelid at a glimpse of your serial killer-esque appearance. The beloved product has followed an interesting development, boomeranging from a skincare treatment to a representation of the self-care movement and back.
The market is awash with masks to tackle targeted specific skincare concerns – and as a result, we have increased our expectations. It is no longer a case of simply the ritual, we want our face masks to deliver a potent concentration of ingredients.
The last few years - and skincare labels are taking note. What if there was a way to mimic the effects without costly appointments or potentially nasty side effects? Combining mask technology with buzzed-about active ingredients, anti-ageing patches were born.
