Enormous swirling vortex on your driving test? It’s okay, you’re with The AA. First car hit by an exploding meteorite on your 17th birthday? It’s okay, you’re with The AA. Husband broken down while you’re on a date with your toy boy? Not okay. But at least he’s with The AA.
The motoring company’s 2023 campaign was comedy gold, with punchlines delivered through witty visual effects from the team at London studio Absolute. Comprising one 60-second hero film and three 30-second films, the campaign was devised by agency The Gate and directed by Si&Ad through Academy Films.
As the advert develops, the scenarios sidestepped by the cast, all thanks to them being AA members, become more and more outlandish. Up first, is a father who makes an accidental diesel fill-up in his petrol car while his family are eagerly awaiting their staycation in the vehicle.
