Voices: Forget flowers – here’s what women like me really want this Valentine’s Day
Valentine’s Day might be my least favourite “holiday” of the year. It’s when our other half feels pressured into buying uncomfortable lingerie you’ll never wear again; coming home with chocolates that get eaten by your kids before you’ve got to them; being presented with flowers that really aren’t your style and that get lost in the kitchen table detritus anyway.
That’s not even going into the sheer terror that strikes him. Although maybe that doesn’t matter so much because it turns out that men spend way more on Valentine’s Day than women do and are therefore prime targets for Valentine’s marketing campaigns too: .
