Evening Standard

Chopova Lowena — meet the duo from Deptford who turned the kilt into a cult hit

Source: Francesca Allen

To Deptford on a sunny but chilly day down by the water, and Emma Chopova and Laura Lowena are sitting by the floor to ceiling window at their shared desk in their six-month-old, gleaming new studio space. The duo — both 32 — are behind the white hot label which has been worn by everyone from Madonna to Dua Lipa and Harry Styles.

They’re both layered head to toe in the brand, a vibrant mash-up of Bulgarian folklore references twisted with modern sportswear and streetwear touches and a drop of English eccentricity, all in whimsical, punky prints and clashing colours.

Winning team: Emma Chopova and Laura Lowena at The Fashion Awards 2023 (Gareth Cattermole/Getty Images)

Their pups, Jello (pug) and Ida (Boston terrier) are nestled on their laps. The two petite canines were half of whom they thanked on stage at the Royal Albert Hall in December where they won the New Establishment Womenswear Awards (they secondarily thanked their boyfriends).

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