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    Tech giants pledge action against deceptive AI in elections

    Fears over how AI could be used to mislead voters are escalating in a year that will see hundreds of millions of people around the world cast ballots. As a result, tech giants are pledging action.
    by Shannon Bond Feb 16, 2024 5 minutes

    Tech giants including Microsoft, Meta, Google, Amazon, X, OpenAI and TikTok unveiled an agreement on Friday aimed at mitigating the risk that artificial intelligence will disrupt elections in 2024.

    The tech industry "accord" takes aim at AI-generated images, video and audio that could deceive voters about candidates, election officials and the voting process. But it stops short of calling for an outright ban on such content.

    And while the agreement is a show of unity for platforms with billions of collective users, it largely outlines initiatives that are already underway, such as efforts to detect and label AI-generated content.

    Fears over how AI could be used to and maliciously misrepresent those running for office are escalating in a year that will see millions of people around the world has already been used to impersonate President Biden discouraging Democrats from voting in New Hampshire's January primary and to purportedly show a leading candidate claiming to rig the vote in .

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