Some years are really transformative for Apple. Others see more incremental upgrades to its services and product lines. 2023 was definitely one of the latter. There were certainly meaningful advances — look at the development of Apple silicon and iPhone camera tech — but there were no real jaw–dropping “one more thing” moments.
That might all change in 2024 though, now that the Apple Vision Pro headset has finally released. The Vision Pro launch marks the first time in a number of years that Apple has stepped into a whole new product category, and it will be a major test for both the company and Tim Cook’s leadership. Can Apple make a breakthrough and take on rivals like Meta in this space? The price point, starting at $3,499, indicates that the Vision Pro is not yet intended to be a mass market product.
The headset needs to succeed on its own, albeit potentially niche, terms — however,
