AppleMagazine

PROJECT TITAN HALTED: APPLE ENDS ELECTRIC CAR DEVELOPMENT EFFORT

In a move that has surprised industry watchers and stakeholders alike, Apple Inc. has officially pulled the plug on its electric vehicle initiative, known as Project Titan, after more than a decade of speculation, investment, and development. This decision marks a significant retreat from what was once considered a groundbreaking venture into the automotive sector by the tech giant.

The closure of Project Titan was communicated internally by Apple’s COO Jeff Williams and Kevin Lynch, who

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