fter years of deflation, Japan is experiencing its fastest price growth in over three decades and has “convincing emerged from three decades of stagnation,” according to Morgan Stanley. On the level of businesses and people, expenditure and consumption trends indicate the long-awaited reversal of a ‘deflationary mindset.’ Younger people, especially, are more willing to accept price increases without changing their consumer behaviour, enabling businesses to be more assertive in price-setting and capital spending, a recent report by Lazard Asset Management found. In short, 2024 is the year Japan will finally be able to flex its economic muscle. For inbound businesses, Japan’s full health economy is the perfect backdrop to the country’s advantages as an innovation and logistics leader. Japan’s transport and logistics capabilities rank fourth in the world and first in the G7, according to the Japan External Trade Organization
