Skiers call out snowsports sector over ‘big irony’ of high-polluting sponsors
Skiers and campaigners have criticised winter sports organisations for “big irony” sponsorship deals with high-polluting companies.
Former British alpine skier and Paralympian Anna Turney is among those calling on snowsports organisations to opt for sponsors who are building a fossil-free future.
It comes as the Badvertising campaign and New Weather Sweden analysed the potential impact caused by high-polluting companies sponsoring organisations like GB Snowsports and the International Ski & Snowboard Federation (FIS).
The researchers estimated the emissions that could have been created by the, Ford, SAS, Equinor, Aker Solutions, Volvo and Preem.
