Skiers call out snowsports sector over ‘big irony’ of high-polluting sponsors
by Rebecca Speare-Cole
Mar 16, 2024
4 minutes
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Skiers and campaigners have criticised winter sports organisations for “big irony” sponsorship deals with high-polluting companies.
Former British alpine skier and Paralympian Anna Turney is among those calling on snowsports organisations to opt for sponsors who are building a fossil-free future.
It comes as the Badvertising campaign and New Weather Sweden analysed the potential impact caused by high-polluting companies sponsoring organisations like GB Snowsports and the International Ski & Snowboard Federation (FIS).
The researchers estimated the emissions that could have been created by the increased sales generated through sponsorships by seven companies – , Ford, SAS,
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