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How we tell stories throughout history forges the legends we’re in awe of today. Based on truth but retold so many times some of the facts get distorted, before you know it, an icon is born.
Then there are stories you wish were true; a personal favourite is when a small, unnamed Melbourne gin maker allegedly distilled its first batch in a bathtub in his apartment, almost knocking himself (and his roommate) out from the fumes.
However, these urban legends, stories, and wild retellings passed down through generations of iconic spirits all stem from the same three factors: innovation, inspiration and revolution.
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DEWAR’S
What makes a spirit iconic tends to be that magic blend of