Nationwide’s Dominic West adverts banned by watchdog
Ads for Nationwide featuring actor Dominic West have been banned for misleading consumers into thinking that the bank – unlike its rivals – would not be closing its branches.
The Advertising Standards Authority (ASA) investigated the TV, radio and press ads, in which West plays the boss of a fictional rival of Nationwide, following 282 complaints.
One of those was from , who understood that Nationwide had recently closed or reduced opening hours at a number of branches, and challenged whether the ads
