For Shelley Zalis, the easy way isn't worth it. She's a lifelong solar eclipse chaser, jetting from China to the Galápagos Islands to Turkey's Black Sea coast as required just for the chance of glimpsing this rare phenomenon. And in her career, she's set similarly celestial goals.
She pioneered consumer research on the internet with her first company, Online Testing Exchange, selling it to Ipsos in 2010 for $80 million. Now, she's founder and CEO of the Female Quotient, a media, events, and consulting business
