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The recent prevalence of ‘fake news’ may make it seem like misinformation is a relatively modern invention. But wild claims, falsehoods and conspiracy theories have been part of human culture for about as long as it's existed. This is because misinformation originates with, and is spread by, other people; and the people factor has a really strong influence.
If you've ever had to communicate an important, but complex, issue to a general audience, you'll be well aware of