Should budget airlines have loyalty schemes?
Airline frequent-flyer schemes can be powerful drivers of behaviour. At Orlando airport, while waiting for a Virgin Atlantic plane to Manchester, I got talking to a couple of business people who were also going to Manchester. But they were not on my flight. Instead, they were booked via Heathrow on British Airways.
Their journey would take about four hours longer, burn more fuel, involve more stress and uncertainty and make them wearier. So why were
