Midlifers and baby boomers are in style like never before. We are the new It Girls. The biggest brands are pandering to us – and that’s the way it should be.
In February, Dame Mary Berry, then 88, was one of the faces of Burberry’s celebration to mark the 175th anniversary of Harrods, alongside Dame Joanna Lumley, 77, and Naomi Campbell, 53. Charlotte Rampling, 78, and Dame Maggie Smith, 89, appeared in campaigns for Massimo Dutti and Loewe, and Balmain featured older models in its Autumn/ Winter 24/25 catwalk show in February. Oscar-winner Olivia Colman, 50, is wowing on the red carpet in edgy looks. Madonna and Debbie Harry recently embarked on gruelling tours, and the irrepressible Carol Vorderman is maintaining a high-profile career at 63.
We are
