The latest trend could lead to a goldmine. Or a dead end. And doing things as they’ve always been done could appear to be stability, when in fact it’s stagnation. Such is the decision-making landscape that Ryan Law, fourth-generation president of Law Tanning, must traverse as he and his team guide one of the nation’s oldest and last surviving commercial tanneries through a market increasingly defined by tightening environmental restrictions, international competition, and the changing tastes and habits of consumers.
So far, so good.
Currently celebrating its 88 year in business, Milwaukee-based Law Tanning is expected to open a new, 20,000-square-foot warehouse within the year, a clear indication that the company has figured out how to manage the new and the old, to
