As if in the grip of an unknown force, screens around the world simultaneously began to display one single bold-lettered message on March 25, “YOU ARE BUGS.”
The message had cropped up on social media feeds, popped out in the middle of YouTube videos and found its way onto train station schedule boards in Rome and Milan, billboards in Tokyo’s Shinjuku district, the dome-shaped Sphere entertainment venue in Las Vegas and the gigantic electronic billboard in London’s Piccadilly Circus.
The global takeover allegedly led some to believe a cyberattack was in progress. In reality, it was part of an advertisement campaign for the newly released first season of a Netflix series, 3 Body Problem.
Adapted from Chinese novelist Liu Cixin’s sci-fi trilogy , the, or “three body.”
