Business Traveller Asia-Pacific Edition

Does first class have a future?

Some might consider the mid-20th century as the real “golden era” of travel, when jet aircraft came to the fore. With the launch of the Boeing 747, high-flying passengers could leave their seats to explore sizeable onboard bars and lounges. But despite the era’s glitz and glamour, one reality remained true: flying first class across oceans still meant merely reclining in a seat – not lying down.

Over time, first class evolved from that comfortable chair into a bed. In the early stages, there was little focus on privacy. The very novelty of having a bed in the sky was a drawcard, with no need for sliding doors or showers.

Meanwhile, business class made its grand debut back in 1970, but it wasn’t until 2000 that an airline dared put a bed anywhere other than the first class cabin. We can thank British Airways for setting that standard, which so many travellers now expect of a business class flight.

Business class has even come to surpass the first class of yesteryear. Seats became beds, meals and wine lists became more lavish, and passengers grew accustomed to direct aisle access. It hasn’t stopped there. On

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