![f092-01](https://article-imgs.scribdassets.com/4e9lmfr4sgcfm36z/images/file9NP15GNA.jpg)
People in the public eye, like politicians and showbiz celebrities, are well aware of the importance of their reputations. They’ll also realise (sometimes too late) how difficult it is to change public opinion.
Readers may remember Defence Minister John Profumo. Briefly embroiled in a sex and spying scandal in the 1960s, he subsequently performed a lifetime of charitable service which earned him a knighthood,