The Independent

Hugh Grant eviscerates new iPad Pro ad for promoting the ‘destruction of the human experience’

Source: Getty Images/Apple

Hugh Grant has joined the backlash against Apple’s new advert for the iPad Pro, which has drawn the ire of Hollywood creatives.

The commercial, titled “Crush!”, sees various objects including a piano, paint cans, an arcade machine, a DJ deck, a TV, books and more being crushed by an industrial press.

When the press lifts back up, the new iPad Pro is revealed in the place of all the flattened items, implying it has the functionality

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